CMO

SAIL's marketing set-up, the ISO 9001:2015 certified Central Marketing Organisation, is India's largest industrial marketing set-up. CMO is primarily resSteel Authority of India Limited's (SAIL) Central Marketing Organization (CMO) is India's largest industrial marketing network, ISO 9001:2015 certified, and responsible for distributing high-quality steel across the country. CMO handles the marketing of carbon, alloy, special steel products, and stainless steel manufactured at SAIL's steel plants, ensuring a wide reach to every corner of India.

Backed by an advanced ERP system, CMO operates through a well-coordinated network of Branch Sales Offices, Warehouses, and Customer Contact Offices. These facilities, equipped with mechanized handling systems, allow seamless delivery of SAIL steel nationwide. CMO not only supports major national projects but also empowers small steel consumers by offering SAIL products through its extensive distributor and dealer network, including the popular Apna SAIL shops.

SAIL’s innovative Rural Dealership Scheme is transforming rural lifestyles by providing essential steel products, such as steel rebars and roofing materials, through a network of rural dealers across India’s blocks and talukas. This initiative aligns with the growing demand for steel in rural areas, enhancing SAIL's long-term vision of making quality steel accessible throughout the country.

CMO prioritizes extensive customer interaction, segment specialization, and close monitoring of orders through a Customer Satisfaction Index. The focus on Key Account Management ensures seamless business transactions for key customers, from enquiry to delivery, with practical after-sales service and consultancy. This customer-first philosophy ensures the best possible experience for SAIL's clients.

SAIL’s International Trade Division (ITD), based in New Delhi and ISO 9001:2015 certified, manages the export of Mild Steel products and Pig Iron. ITD maintains a close liaison between SAIL’s production units and international customers, ensuring the delivery of customized, high-quality products.

SAIL exports an extensive range of products, including Rails, Structurals, Wire Rods, Re-bars, Hot Rolled Coils, Cold Rolled Sheets, and Stainless Steel to over 50 countries, including Japan, China, Korea, Europe, and neighboring nations such as Bangladesh and Sri Lanka. Most products hold stringent certifications like CE marking and TUV, meeting the exacting standards of international markets.

Through its dedicated export arm, SAIL has established itself as a leading global steel supplier, delivering superior steel products that meet the highest industry standards, making it a preferred choice in countries across continents.

Choose SAIL for trusted quality, unmatched reach, and commitment to innovation in the steel industry.