Notwithstanding a continuing slowdown in steel market, Steel Authority of India Limited (SAIL) has accomplished sales of 1.14 million tonnes (MT) in January 2014, up by 10% compared to same month last year (SMLY). The cumulative sales growth by SAIL for the April 2013-January 2014 period was a robust 8%, as sales rose to 9.84 MT from 9.09 MT in the corresponding period last year (CPLY) backed by a surge of 47% in its exports. Most products in SAIL basket registered a considerable increase in sales this January, sales of Flat Steels rode the wave by growing by 23.5% over SMLY. Cumulative sales growth for Flat Steels in the ten-month period over CPLY was 10.6%.
The upsurge in sales registered by the company has been a result of concerted efforts made by SAIL towards producing tailor-made steel to meet customer requirement. The plants and units of SAIL kept pace with this aggressive sales strategy, by increasing production of saleable steel by 4% in April'13-Jan'14 period, at 10.74 MT.
Chairman, SAIL Mr C.S.Verma said, "The uptrend in the first month of 2014 is a firm indicator of the times to come. We are confident of maintaining the momentum in sales growth, which will be supported by production of better and wider range of products like universal beam, wire rods and wider plates from the new state-of-the-art facilities coming up in phases."